Who We Are

We are two sets of brothers from London, made up of the Bridger Brothers – Max & Lloyd – and the Exton Twins; James and Tom.

LDNM started as a hobby in 2012, whereby an online platform was created to post fitness information and answer questions beyond the limitations of our local leisure centre following, where we all worked together growing up. In 2013 we incorporated the business, as the only company with a steroid, photo-shop and bullsh*t free ethos. We based our work around this and championed our ethos, which snowballed in support and gained momentum faster than we could have ever imagined!

Fast-forward to 2017 and we have the most effective and comprehensive range of Transformation Guides for men and women, the highest quality fitness industry Education Academy (offering personal training, nutrition and sports massage qualifications), LDNM Apparel, our own line of genuinely effective and well-priced Supplements, a Smartphone App and best-selling Book. We have over 600,000 followers across Instagram, Facebook and Twitter, are still fiercely independent, and our ethos remains exactly the same as it did in 2012.

Our ethos is to be the most honest and normalised information source in fitness. We have been confused, conned, chewed up and spat out by fitness and supplement companies promising the World via gargantuan, steroid-using, photo-shop tweaked models and celebrity mouthpieces they used to sell non-effective and or hideously overpriced products.

We are different. We state the facts, give you realistic goals and have physiques built on hard work and research rather than through the brazen use of chemical compounds. We actually want to help you make a positive step, change and transformation towards a healthier, fitter, stronger, leaner you – for life. We are four honest, hard-working, straight-talking guys who are out to better the industry and stop people getting conned by cowboys and crooks.

To learn a little bit more about the guys that make up LDNM, click on their profile below to read through the interviews with the four founding members!

We Are Independent

Unlike a lot of information/sites out there, LDN Muscle prides itself on being 100% independent. Despite offers, we are not sponsored and won’t promote products for commercial gain. If we say we like something, it’s because we have actually used it, and we do. We are here to help you attain your goals – not peddle a product.

 

Lloyd Bridger

Founder

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Max Bridger

Founder

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James Exton

Founder

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Tom Exton

Founder

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